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Aaron Clason is a an award-nominated producer with a talent for audience-focused, high-impact work, Aaron’s credits include Sammy Blew Up a Toilet (Duns Play Fest / Edinburgh Fringe), 470 Miles: A Sketchy Soirée (Brighton Fringe), Plus or Minus Forty Winks (Festival Theatre Studio), and Nick it for Munich (Edinburgh Fringe), which received the 2025 Keep It Fringe Bursary. He also spearheaded The Crunch Collection, producing five new shows with five creative teams in five months.

Aaron has worked with Seabright Live as an intern, on shows such as Potted Potter, Buffy Revamped, Black is the Color of My Voice, Firebird, Bonding, In Pour Taste, Yippee Ki Yay, and I Wish My Life Were Like a Musical across West end, Off West End and international tours. He also brings PR and marketing experience from Mobius Industries, supporting national campaigns across major UK venues.

Currently completing an MA in Creative Producing at Royal Central, Aaron recently made his directing debut with Nick it for Munich, continuing to drive The Crunch Collective into bold new territory.

  • “For the duration of the show, adulthood problems were forgotten, and one was transported to a simpler time.”

    North West End Uk- Sammy Blew Up a Toilet ★★★★

  • "The choreography has been thoughtfully created, bringing a sense of childlike wonder to the whole performance."

    All Edinburgh Theatre- Sammy Blew Up a Toilet

  • "This production would particularly appeal to a culture-savvy young adult audience"

    Brighton Fringe Audience Review-470 Miles

  • "fringe hidden gem"

    Edinburgh Fringe Audience Review

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Aaron Clason is a Scottish-Thai theatre producer, general manager, and marketer with a passion for commercial musical theatre and bold new writing. Raised in Edinburgh and now based in London, he brings innovation, strategic vision, and a deep love for storytelling to every production he works on. His mission is simple: to develop theatre that is artistically daring, commercially viable, and deeply engaging for modern audiences.

Currently pursuing an MA in Creative Producing at the Royal Central School of Speech and Drama—after earning a BA in Drama and Dance (emphasis on Drama, no requests for dancing, please)—Aaron’s journey began as a performer before transitioning into directing and, ultimately, producing.

As a core founder of The Crunch Collective, an Edinburgh-based company dedicated to championing new work, Aaron is spearheading an ambitious initiative producing five brand-new shows with five completely different teams and scripts, which has saw over 250 applications from emerging creatives across the industry. In it’s first year alone, The Crunch Collective was nominated for the Scottish Emerging Theatre Artist (SETA) Award, a testament to Aaron’s drive to create opportunities for emerging artists and develop exciting new work.

His experience spans major cultural platforms such as the Edinburgh and Brighton Fringes, where he has developed innovative productions, collaborated with emerging playwrights, and led community theatre projects.

He recently finished his internship at Seabright Live. Collaborating with and learning from experienced professionals in the field of commercial theatre. This opportunity allowed him to engage in various projects, furthering his understanding of the intricacies involved in bringing theatrical performances to life. In April he will embark on a new challenge becoming an intern at London marketing agency Mobius industires.

Whether developing original musicals, championing fresh voices, or managing large-scale productions, Aaron is committed to making theatre that is both impactful and commercially successful.

Outside of work, he is a musical theatre superfan, has seen Hamilton more times than he cares to admit, never fails to sob during Defying Gravity and Epic III, is a gamer, a devoted WWE and football follower, and—perhaps most importantly—a passionate gorilla enthusiast. (Yes, gorillas. Ask him about it sometime.)

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